tag:blogger.com,1999:blog-3423743122212602884.post231246041411437113..comments2010-12-16T03:58:56.904-02:00Comments on Stereoblag: Commercial musicFernie Cantohttp://www.blogger.com/profile/01753446688169468457noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3423743122212602884.post-81346526812332071032010-10-27T05:01:30.757-02:002010-10-27T05:01:30.757-02:00First, I'd like to mention that I arrived at y...First, I'd like to mention that I arrived at your blog via your inane blathering on the forums of xckd. Next I'd like to respond authentically to your post here, because it's interesting.<br /><br />Let's complicate your idea. First, we don't merely have a "jingle" in one sense. We have a "jingle" as art composed by someone who needs money to survive, and does so in a job they may or may not agree with, but still following something along the lines of an artistic passion (we hope). Next, we have an advertising agent, who actually uses the "jingle" as an aspect of the delivery mechanism by which the consumer is introduced to the product.<br />In this unpacking, you can see that the musician has a goal which is placed upon him by his occupation. Does this fact exclude the "jingle" from art? Necessarily, I doubt it.<br /><br />Above is proposed Art as communication. Let's temporarily adopt this notion of art. Communication requires three elements to work. The sender, the receiver, and the message. Under the understanding of art, if the "jingle" successfully communicates the intended message, then it is indeed art. However, not all communication is artistic in nature, thus our notion of art must be incomplete. <br /><br />What is missing? Well, you included several artists who delved in advertising. If these artists authentically created art within the project of producing an advertisement, there must have been something which exceeded the mere nature of being an advertisement (I'd like to point out here that to sell out would be to simple formulate an advertisement without the excess.).<br /><br />There must then, be something beyond the "mere message" (in the case of an advertisement the product) which is in artistic advertisements. This excess is whatever makes any art classifiable as "art." A possible answer: Art communicates something real or true, which enriches the life of the individual who experiences that. Your enrichment could merely be the enjoyment of the jingle.<br /><br />We could add to it the importance of "self-expression" which may be art. I would propose it's impossible to avoid self-expression within any sort of project, but I digress. Self-expression is not excluded necessarily by faithfulness to the "mere message."<br /><br />Thus: I would conclude that advertisements have within them the possibility of artistic expression.Cojakahttps://www.blogger.com/profile/10832336618850686591noreply@blogger.comtag:blogger.com,1999:blog-3423743122212602884.post-32721594530729391162010-07-22T08:54:13.202-03:002010-07-22T08:54:13.202-03:00I guess you've got a point there. The thing is...I guess you've got a point there. The thing is that most jingles do nothing but annoy me, especially radio jingles. Maybe there are better jingles where you live. :-) Sometimes I like a tune in a TV commercial pretty much, but most of the time these tunes turn out to be part of existing songs by random artists. So they weren't specifically written for the TV commercial they're heard in. I think it's happened two or three times that I liked a tune specifically written for an advert.<br /><br />Some TV commercials I could ALMOST consider as art... But something that's connected to a product and has the sole purpose (or at least main purpose) of selling that product can never fully be art, in my opinion. That's because art needs to be independent to be able to communicate absolutely freely, without any kind of frameworks - that's what creativity is all about. Art = communication (at least that's how I feel about it). The TV commercials that I see are pseudo-artistic at best. It's not that adverts can't be very creative, but creativity is a broad concept, and creativity isn't per definition the same as pure art. If certain adverts would be disconnected to the product they're trying to sell, and if they'd be developed some more, they actually could be art.Dudenoreply@blogger.com